I work with ShineLight Services on building brand identity, building social media presence, and creating marketing collateral, acting as Marketing Director and brand consultant.
Based on my background with nonprofit marketing and PR, I act as strategist and brand consultant for launching a new nonprofit, advising and implementing both design and content strategy as a graphic designer and content marketer.
For over two years, I have been the in-house graphic designer for Carolina Printing Company as a remote freelancer role. I both create new artwork and also edit and prepare already created work for the printing process. Most design is for business marketing collateral. I sometimes serve as a brand consultant for clients of the printing company, ensuring that what is created in-house builds and amplifies the brand.
As graphic designer and brand consultant, I was in charge of designing campaign collateral for promotion and fundraising, including fundraiser invites and RSVPs, rack cards, business cards, t-shirt, and road signs. Starting with a logo already created, I created an entire brand for the duration of the campaign.
For three years I have been an in-kind sponsor for a new and upcoming nonprofit local to the Raleigh-Durham area, who grant wishes to adults with terminal cancer. As brand consultant and principal graphic designer, I have designed and created all types of digital and print collateral for them, while promoting and establishing the look and style of their brand.
As a content marketer, I have written over 150 blogs on trending online topics related to wellness.
As a content marketer, I have rewritten over 1200 mobile app descriptions for a client of this agency. I have used MarketMuse, an SEO building platform, while incorporating keywords seamlessly into an existing description by increasing content depth score, in order to boost search rankings.
As a content marketer and journalist, I reported on the latest wellness trends and inform viewers on how to choose the right CBD oil online.
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